Maeve Webster, a Senior Director at Datassential, is a lead consultant for foodservice manufacturers, operators, and distributors. She has spearheaded hundreds of major industry studies during her 13 years as a foodservice specialist, and today designs and manages both consumer and operator-based studies in Datassential’s strategic research group. Maeve’s expertise is in the areas of trend analysis, market assessment, consumer behavior, product testing, and brand optimization.
During the past decade, Maeve helped develop several of Datassential’s new products and programs including the company’s new publications group, Global Culinary Tour, the TIPS report, and Optimizer – a service that provides manufacturers and operators with recommendations on optimal product mixes for the menu. She also heads the company’s Health & Wellness consulting group, authoring the “Healthy Profits” series of reports and participating in several industry initiatives.
She is a regular speaker at top industry events, has contributed to major media outlets, and is a collegiate guest instructor on the topic of market research. Maeve earned her MBA at the University of Illinois, and holds a culinary degree from Le Cordon Bleu in Chicago.